CHARITY FAIRS ASSOCIATION ANNUAL
FAIR ORGANISERS’ MEETING
ON WED 26 MARCH 2014
AT CAVALRY AND GUARDS CLUB
127 PICCADILLY LONDON W1J 7PX
It has been decided that the FOs annual meeting will be themed around a topic central to all FOs hearts “increasing footfall”. Whilst providing excellent networking opportunities there will be useful presentations and workshops to help FOs increase their numbers at fairs. This was something that was mentioned many times at the conference and it was clear that many FOs would appreciate help and advice on this subject, including a social media presentation particularly focused on promoting their charity fair.
11.00 Introduction to the day
11.15 Using Social Media to increase your footfall – presentation by Tasha Harrison
12.15 Exploring additional ways to publicise your fair – short talks by experts about signposting, printing options, hints from other charities
1.00 Sandwich Lunch and networking
2.00 “Increasing footfall” workshop. Group building of a publicity PR campaign for a fictitious fair with experts on hand to advise.
3.30 Open forum and discussion
By the end of the day FO’s should be able to take away a model publicity plan to adapt to their own fairs which should help to increase their footfall. There will also have been ample opportunity for exchange of views and networking.
DETAILS: Enquiries (for this event only) to firstname.lastname@example.org COST £18 per head
(maximum 2 attendees/fair)